Kraft Blames Consumers For Food Dyes

Kraft Dinner has organic, natural products but says fans prefer the original formula – filled with harmful dyes. Synthetic dyes are used not only to create a fun product but to maintain colour life. While natural alternatives exist and are used in the United Kingdom, American and Canadian companies still use these harmful substances.

Since 2008, England has asked for a voluntary ban of of six common synthetic food dyes: Tartrazine (Yellow 4), Quinoline Yellow (Yellow 13), Sunset Yellow (Yellow 3), Carmoisine (Red 3), Ponceau 4R (Red 7) and Allura Red (Red 17). These dyes were flagged when a government funded study in The Lancet showed increased hyperactivity in children aged 3, 8 and 9. The nearly 300 children were fed a mixture of the six dyes and the preservative sodium benzoate. Within the hour the children had increased hyperactivity.

Kraft Dinner, the iconic neon orange pasta, is under fire after using synthetic substances in their products. In Canada, Yellow 5 is added. This artificial coloring causes “allergy-like hypersensitivity reactions… triggers hyperactivity in some children…[and] It may be contaminated with such cancer-causing substances.” The United States adds Yellow 6 which “causes tumors of the adrenal gland and kidney…and may cause occasional, but sometimes severe, hypersensitivity reactions.” Both versions also include Yellow 4 – one of the banned UK dyes.

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